Gordon McClelland, the California art expert who pioneered the whole orange-crate label collecting trend with his 1980s books and exhibitions on the subject, discussed his Hilbert Museum exhibition of colorful crate labels dating from the 1880s to 1955 in this illustrated talk. Many of the spectacular illustrations on these labels depicted the sunny paradise that was Southern California, or exoticized it as a land of flirty senoritas, colorful cowboys and picturesque haciendas. These designs helped not only to sell oranges, but to promote the notion of California itself as a golden dream state of idyllic beauty and “paradise found.”